Proenza Schouler Campaign, London SS13

Posted on January 15, 2013 by Dan Thawley

Jack McCollough & Lazaro Hernandez have called out ‘the idea of random juxtapositions and collage’ as the starting point for their Spring Summer 2013 campaign for Proenza Schouler, shot by British photographer David Sims in London last October. Reminiscent of the Second Life video the pair released of their previous collection, the SS13 shots pay artistic tribute to the Tumblr generation, with rough overlays, pixelated closeups and Poppy Bartlett’s graffitied, dilapidated set where one can even spy an artificial ‘ocean’ out the window.

Photographed by David Sims, styled by Marie Chaix
Hair by Paul Hanlon, makeup by Diane Kendal
Set design by Poppy Bartlett, featuring models Julia Nobis and Irina Nikolaeva
Shot on Saturday, October 20, 2012 at Spring Studios in London